Jefferson Group

The Freedom To Choose

Jefferson Automotive Group

The Jefferson Automotive Group has been operating for over 40 years and has grown to be one of Melbourne’s largest and most successful family owned automotive dealership groups.

Originally established in 1980, Simon Jefferson began the company as a small Ford dealership on the Nepean Highway Bentleigh named “Jefferson Ford" employing just 40 people. Through hard work, local community support and clever marketing the business outgrew the Bentleigh address and moved 6 kms south to Mentone where the dealership still operates today, 29 years later.

With our desire to continually meet the needs of the customer, the group opened more centres to service vehicles and invested in more Ford dealerships in the surrounding areas. The name Jefferson & Ford became household names in Melbourne.

In 1998, the group expanded and purchased the struggling “Nunawading Toyota" on Whitehorse Rd from receivers. The dealership sprang to life focusing on customer service, being one with the local community and instilling the family values that the Jefferson Group was built upon. Nunawading Toyota has flourished into one of the largest retail Toyota dealerships in Victoria, now servicing customers and the community across 3 sites in Nunawading and Doncaster.

The partnership with Hyundai began in 2006, with the group’s first multi-franchise site Brighton Nissan & Hyundai operating from our original site in Bentleigh. In 2012, the Hyundai facility was too small to meet the needs of our customers, it was relocated to a purpose-built dealership in Mentone and given our famous moniker “Jefferson Hyundai".

Such was the success of the Jefferson Hyundai that a year later two more Hyundai dealerships joined the group with the acquisition of “Frankston Hyundai" and “Frankston Subaru".

Late 2008, the acquisition of Eastside Mitsubishi gave the group another franchise to service the Nunawading region and surrounds. Again, this dealership proved that a business focusing on customer service, being one with the local community and instilling the family values within the team creates success. A mantra that now also operates at Eastside Skoda.

After successful and sustained growth, focusing on customer, community and family values the group now employs over 430 staff across 17 locations, incorporating Ford, Hyundai, Mitsubishi, Subaru, Toyota, Skoda, Dupont and Standox brands.

We may sell over 11,000 vehicles, service more than 65,000 vehicles and supply parts and paint to over 2000 trade customers a year … but it is how we treat our guests, how we play our part within the community and remain a family owned and run business that we are most proud.

So please, be our guest, explore our comprehensive range and make contact because the management and staff across all our group are proud to welcome you to our business and invite you to enjoy the "Freedom to Choose".